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Marketing

Marketing Leadership Partners

Leadership

Leadership

Partners

Partners

Commercially savvy marketing for high-stakes, purpose-driven businesses.

Commercially savvy marketing for high-stakes, purpose-driven businesses.

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Brand Positioning

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Brand Visibility

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Marketing Intelligence

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Marketing Automation

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Communications

We embed directly into growth phase, complex and purpose-driven businesses, bringing strategic marketing that delivers meaningful action, growth and long-term value.
We embed directly into growth phase, complex and purpose-driven businesses, bringing strategic marketing that delivers meaningful action, growth and long-term value.
We embed directly into growth phase, complex and purpose-driven businesses, bringing strategic marketing that delivers meaningful action, growth and long-term value.

Solutions

Our services are built around the root system: the core elements that help organisations communicate clearly, build trust and grow.

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Brand Strategy

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Visibility

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Intelligence

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Engine

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Comms
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We work out what you stand for, who you are talking to, and how to say it in a way that lands commercially.

Brand Positioning

Messaging

TOV

ICP Definition

Buyer Personas

Image of natural growth

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Brand Strategy

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(02)

Visibility

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(03)

Intelligence

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(04)

Engine

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(05)
Comms
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We work out what you stand for, who you are talking to, and how to say it in a way that lands commercially.

Brand Positioning

Messaging

TOV

ICP Definition

Buyer Personas

Image of natural growth

(01)

Brand Strategy

Icon

(02)

Visibility

Icon

(03)

Intelligence

Icon

(04)

Engine

Icon
(05)
Comms
Icon
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We work out what you stand for, who you are talking to, and how to say it in a way that lands commercially.

Brand Positioning

Messaging

TOV

ICP Definition

Buyer Personas

Image of natural growth
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Complimentary Marketing Strategy Review

Sometimes you just need an experienced perspective

Book a marketing strategy session with Rachel
& Lucy

We’ll discuss your biggest challenges, share an honest perspective on what’s working (and what isn’t), and help you identify where to focus next.
You’ll leave with greater clarity and some next steps - whether we work together or not.
"Working with [The Natural Word] on our B Impact Report was an absolute pleasure. [They] took a huge amount of complex information and data and transformed it into a report that genuinely reflected our ideas and what we were trying to achieve. The final result was without a doubt the best Impact Report we've produced…. I would wholeheartedly recommend [them] to any organisation looking for support with reporting, content development and communications."

Imy Allibhai, Senior Sustainability Consultant, Optimised

About

About

you…

you…

We work best with purpose-driven businesses that need senior marketing capability right now, and aren't yet ready, or don't need, a full time hire.

We work best with purpose-driven businesses that need senior marketing capability right now, and aren't yet ready, or don't need, a full time hire.

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Scale-up Founders & CEOs

You need to accelerate growth, define your audience and prove marketing ROI while searching for a permanent hire.

Overstretched Marketing Leads

You need a senior partner who can take on strategy and specialist delivery, without adding management overhead.

Commercial Directors with a Marketing Brief

You are tasked with building or running a marketing function without the background or bandwidth to delivery it alone.

Impact & Sustainability Leads

You are responsible for complex ESG and impact work that needs to be communicated clearly, credibly and compellingly to investors, customers and stakeholders.

About

you…

We work best with purpose-driven businesses that need senior marketing capability right now, and aren't yet ready, or don't need, a full time hire.

BG Image
Scale-up Founders & CEOs

You need to accelerate growth, define your audience and prove marketing ROI while searching for a permanent hire.

Overstretched Marketing Leads

You need a senior partner who can take on strategy and specialist delivery, without adding management overhead.

Commercial Directors with a Marketing Brief

You are tasked with building or running a marketing function without the background or bandwidth to delivery it alone.

Impact & Sustainability Leads

You are responsible for complex ESG and impact work that needs to be communicated clearly, credibly and compellingly to investors, customers and stakeholders.

Over-stretched Marketing Leads

You need a senior partner who can take on strategy and specialist delivery, without adding management overhead.

Photo of Lucy & Rachel

Your
Partners

We've spent our careers inside climate, energy and sustainability businesses, leading teams, building brands and shaping communications.

Photo of Lucy & Rachel

Your
Partners

We've spent our careers inside climate, energy and sustainability businesses leading teams, building brands and shaping communications.


Start the conversation today

Start

your

project today

Let’s work together

Do you prefer email?

lucy@thenaturalword.co.uk

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Copied

Start the conversation today

Start

your

project today

Let’s work together

Do you prefer email?

lucy@thenaturalword.co.uk

Copy Icon
Copied Icon

Copied

Start the conversation today

Start

your

project today

Let’s work together

Do you prefer email?

lucy@thenaturalword.co.uk

Copy Icon
Copied Icon

Copied

Stay connected

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©2026 The Natural Word. All rights reserved

©2026 The Natural Word. All rights reserved